general

USA the Next Kodak!!!

Remember Kodak…. A company started in Rochester New York in 1888 with the true American spirt which made it Great. It held a dominant market position through out most of the 20th century. It started struggling in the 1990’s due to it’s reluctance to embrace change and failed to adapt it’s business to the increased demand for digital photography. …

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The Perfect Financial storm has arrived and Coronavirus is not solely to blame.

For a while now I have been bearish to say the least, on how the markets have been going up without any real logical reason. In reality there were so many negative warning signs around. As we head into this financial crisis we have to understand that we were already living an unrealized crisis throughout …

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Como tornar a sua marca numa Marca Super AMADA!!!

Do mesmo modo que damos um nome a um bebé recém-nascido, também é necessário dar um nome quando criamos uma startup. A forma como escolhemos este nome é um processo que é muitas vezes influenciado por vários fatores, tais como: recomendações recebidas de amigos e familiares, o nosso próprio conhecimento da simbologia, o significado do nome …

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